Billionaire Boys Club, the streetwear brand founded by Pharrell Williams, just announced its partnership with Pokémon. The two iconic brands have come together to create a special-edition capsule full of both apparel and home goods. The collection celebrates the legacy and cultural impact that Pokémon has had on the youth today. The brand launched in Japan in 1996 on the Nintendo Gameboy and was created by video game designer, Satoshi Tajiri, who as a child had a fondness for insects and tadpo...
Billionaire Boys Club, the streetwear brand founded by Pharrell Williams, just announced its partnership with Pokémon. The two iconic brands have come together to create a special-edition capsule full of both apparel and home goods. The collection celebrates the legacy and cultural impact that Pokémon has had on the youth today. The brand launched in Japan in 1996 on the Nintendo Gameboy and was created by video game designer, Satoshi Tajiri, who as a child had a fondness for insects and tadpo...
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